top of page

"Be the change you wish to see in the world"

We believe that change starts with each of us,

that there is power in our decisions,

that choosing better is in our hands.


We are Pilar, Paola and Juan.
We set up The Good Choice to offer and promote sustainable living options as we want to make a positive change in the world.

A zero waste shop
Zero waste shops are an alternative to mainstream supermarkets, set to minimise waste by eliminating product packaging through the use of refill systems and encouraging people to reuse their own containers. Buying in bulk also allows people to get only what they need, which also helps to avoid food waste. 

Tackling waste is vital, though sustainability goes much further. For this, we also aim to choose products and suppliers that are among other things:

  • Environmentally-friendly: natural and organic, that do not harm the planet nor us.   

  • Local: sourced as locally as possible, reducing transport emissions while fostering our local communities.

  • Ethical and Social-minded: that are social, environmental or community oriented.


A social enterprise

Social enterprises are businesses with a social/environmental mission.

Ours is to promote sustainable living.

We intent to do this by:

  • offering environmentally and socially sustainable products in our shop

  • reinvesting at least 50% of our profits to further our mission

bottom of page